> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getparable.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Giving Automation Recipes

> Ready-to-use PCO List + Automation recipes powered by Parable's giving engagement fields.

# Giving Automation Recipes for Planning Center

These recipes use Parable's giving engagement fields (Giving Pattern, Giving Trend, Payment Alert) synced to the **Parable: Giving** tab in Planning Center People. Each recipe pairs a PCO List with a PCO Automation for hands-free follow-up.

## Prerequisites

<Check>
  Before setting up automations, confirm that:

  * Engagement scoring is enabled under **Settings → Engagement**
  * **Giving Engagement** sync is turned on under **Settings → Engagement → Planning Center Sync**
  * The **Parable: Giving** tab in PCO People contains **Giving Pattern**, **Giving Trend**, and **Payment Alert** fields

  Parable creates the tab and its fields automatically on the first sync after you enable the toggle.
</Check>

The **Parable: Giving** tab fields used by these recipes:

| Field              | Type       | Values                                                                                             |
| ------------------ | ---------- | -------------------------------------------------------------------------------------------------- |
| **Giving Pattern** | Select     | New Donor, Second Gift, New Recurring, Recurring, Occasional, At-Risk, Lapsed, Recovered, Inactive |
| **Giving Trend**   | Select     | Growing, Stable, Declining                                                                         |
| **Payment Alert**  | Checkboxes | Failed Gift, Expiring Payment Method, Card Fee Savings                                             |

***

## 1. New Donor Welcome

**Goal:** Welcome first-time givers within 48 hours.

### PCO List

* **Rule:** Parable: Giving > Giving Pattern *is* "New Donor"
* **Automations tab > Run automation:** New Donor Welcome

### PCO Automation

| Step | Type      | Details                                                                                                                     |
| ---- | --------- | --------------------------------------------------------------------------------------------------------------------------- |
| 1    | **Wait**  | 1 day                                                                                                                       |
| 2    | **Email** | Subject: "Thank you for your generous gift!" — personalized welcome, introduce giving impact, link to recurring giving page |
| 3    | **Wait**  | 5 days                                                                                                                      |
| 4    | **Email** | Subject: "Here's how your gift made a difference" — share a story or impact metric                                          |

***

## 2. Second Gift Follow-Up

**Goal:** Encourage the critical second-to-third gift transition.

### PCO List

* **Rule:** Parable: Giving > Giving Pattern *is* "Second Gift"

### PCO Automation

| Step | Type      | Details                                                                                                      |
| ---- | --------- | ------------------------------------------------------------------------------------------------------------ |
| 1    | **Wait**  | 1 day                                                                                                        |
| 2    | **Email** | Subject: "You're making a real difference" — thank them for continued generosity, introduce recurring giving |
| 3    | **Wait**  | 14 days                                                                                                      |
| 4    | **Email** | Subject: "Join our community of regular givers" — benefits of recurring giving, simple setup link            |

***

## 3. New Recurring Celebration

**Goal:** Celebrate and reinforce the decision to set up recurring giving.

### PCO List

* **Rule:** Parable: Giving > Giving Pattern *is* "New Recurring"

### PCO Automation

| Step | Type      | Details                                                                                                                         |
| ---- | --------- | ------------------------------------------------------------------------------------------------------------------------------- |
| 1    | **Wait**  | 1 day                                                                                                                           |
| 2    | **Email** | Subject: "You just made generosity effortless" — celebrate their commitment, show the annualized impact of their recurring gift |
| 3    | **Wait**  | 30 days                                                                                                                         |
| 4    | **Email** | Subject: "Your first month of recurring giving" — recap what their giving enabled, keep vision in front of them                 |

***

## 4. Build Recurring

**Goal:** Convert occasional givers into recurring donors.

### PCO List

* **Rule:** Parable: Giving > Giving Pattern *is* "Occasional"
* **AND** Parable: Giving > Giving Trend *is* "Growing" OR "Stable"

### PCO Automation

| Step | Type      | Details                                                                                                                                |
| ---- | --------- | -------------------------------------------------------------------------------------------------------------------------------------- |
| 1    | **Email** | Subject: "Make your impact automatic" — show their giving history, explain how recurring simplifies giving                             |
| 2    | **Wait**  | 7 days                                                                                                                                 |
| 3    | **Email** | Subject: "Set it and forget it — recurring giving in 60 seconds" — direct link to set up recurring, testimonial from a recurring giver |

***

## 5. At-Risk Outreach

**Goal:** Re-engage donors who are approaching their lapse threshold before they fully disengage.

### PCO List

* **Rule:** Parable: Giving > Giving Pattern *is* "At-Risk"

### PCO Automation

| Step | Type              | Details                                                                                                      |
| ---- | ----------------- | ------------------------------------------------------------------------------------------------------------ |
| 1    | **Email**         | Subject: "We're grateful for you" — warm check-in, share a recent win or story, soft reminder of giving link |
| 2    | **Wait**          | 7 days                                                                                                       |
| 3    | **Create a task** | Assign to pastoral care: "Personal outreach to at-risk donor — check in before they lapse"                   |

***

## 6. Re-engage Lapsed

**Goal:** Bring back donors who have missed their expected giving cycle.

### PCO List

* **Rule:** Parable: Giving > Giving Pattern *is* "Lapsed"

### PCO Automation

| Step | Type              | Details                                                                                                |
| ---- | ----------------- | ------------------------------------------------------------------------------------------------------ |
| 1    | **Email**         | Subject: "We miss you" — gentle, non-guilt-based reminder of community impact                          |
| 2    | **Wait**          | 10 days                                                                                                |
| 3    | **Email**         | Subject: "Your gift matters more than you know" — share a current need or project, include giving link |
| 4    | **Wait**          | 14 days                                                                                                |
| 5    | **Create a task** | Assign to pastoral care: "Personal outreach to lapsed donor — check in on wellbeing"                   |

***

## 7. Welcome Back Recovered

**Goal:** Celebrate and retain donors who returned after a lapse.

### PCO List

* **Rule:** Parable: Giving > Giving Pattern *is* "Recovered"

### PCO Automation

| Step | Type      | Details                                                                                                 |
| ---- | --------- | ------------------------------------------------------------------------------------------------------- |
| 1    | **Wait**  | 1 day                                                                                                   |
| 2    | **Email** | Subject: "Welcome back — your generosity is a blessing" — warm, celebratory tone, no mention of the gap |
| 3    | **Wait**  | 21 days                                                                                                 |
| 4    | **Email** | Subject: "Keep the momentum going" — invite to set up recurring giving                                  |

***

## 8. Failed Gift Recovery

**Goal:** Quickly resolve failed payments before donors churn.

### PCO List

* **Rule:** Parable: Giving > Payment Alert *contains* "Failed Gift"

### PCO Automation

| Step | Type              | Details                                                                                                                              |
| ---- | ----------------- | ------------------------------------------------------------------------------------------------------------------------------------ |
| 1    | **Email**         | Subject: "Quick update on your recent gift" — explain payment didn't process, provide link to update payment method, empathetic tone |
| 2    | **Wait**          | 3 days                                                                                                                               |
| 3    | **Email**         | Subject: "We're here to help" — offer phone/email support to resolve, include direct contact for finance team                        |
| 4    | **Wait**          | 7 days                                                                                                                               |
| 5    | **Create a task** | Assign to admin: "Follow up on unresolved failed gift — personal outreach"                                                           |

***

## 9. Expiring Payment Method

**Goal:** Proactively update payment methods before they expire and cause failed gifts.

### PCO List

* **Rule:** Parable: Giving > Payment Alert *contains* "Expiring Payment Method"

### PCO Automation

| Step | Type              | Details                                                                                                              |
| ---- | ----------------- | -------------------------------------------------------------------------------------------------------------------- |
| 1    | **Email**         | Subject: "Your payment method is expiring soon" — friendly heads-up, direct link to update payment info              |
| 2    | **Wait**          | 7 days                                                                                                               |
| 3    | **Email**         | Subject: "Friendly reminder: update your payment method" — emphasize uninterrupted giving, step-by-step instructions |
| 4    | **Wait**          | 14 days                                                                                                              |
| 5    | **Create a task** | Assign to admin: "Expiring payment method not yet updated — personal outreach"                                       |

***

## 10. Reduce Processing Fees (Card to ACH)

**Goal:** Encourage card-based recurring donors to switch to ACH to reduce processing fees.

### PCO List

* **Rule:** Parable: Giving > Payment Alert *contains* "Card Fee Savings"

### PCO Automation

| Step | Type      | Details                                                                                                                                                                          |
| ---- | --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 1    | **Email** | Subject: "A simple way to maximize your giving" — explain that switching from card to bank transfer (ACH) means lower fees and more of their gift goes to mission                |
| 2    | **Wait**  | 14 days                                                                                                                                                                          |
| 3    | **Email** | Subject: "Did you know? Bank transfers save on fees" — include specific savings estimate (e.g., "switching saves \~2.5% per gift"), provide direct link to update payment method |

***

## Tips for Success

<Tip>
  **Start small.** Test each automation with a small group before rolling out to your full congregation.
</Tip>

* **Timing:** Run automations during business hours for best open rates
* **Tone:** Always people-first — never guilt-based or transactional
* **Personalization:** Use PCO merge fields (first name, last gift amount) where available
* **Exit conditions:** People are automatically removed from automations when their Giving Pattern changes and they no longer match the list rule
* **Coordination:** Check that automations don't overlap — a person should only be in one giving automation at a time
